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Axios’ Eleanor Hawkins talks with Matthew Hiltzik & Jeff Housenbold on media and strategy.

Axios
50.3K subscribers
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Axios communications writer Eleanor Hawkins speaks to Hiltzik Strategies founder and CEO Matthew Hiltzik and Beast Industries president and CEO Jeff Housenbold about Mr. Beast’s impact online and in real life, building trust with audiences, and navigating entertainment and branded content at an Axios Live event at Cannes Lions International Festival of Creativity. ...more
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Axios’ Eleanor Hawkins talks with Matthew Hiltzik & Jeff Housenbold on media and strategy.
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141Views
Jun 172025
Axios communications writer Eleanor Hawkins speaks to Hiltzik Strategies founder and CEO Matthew Hiltzik and Beast Industries president and CEO Jeff Housenbold about Mr. Beast’s impact online and in real life, building trust with audiences, and navigating entertainment and branded content at an Axios Live event at Cannes Lions International Festival of Creativity.

Follow along using the transcript.

Axios

50.3K subscribers

Axios Live Cannes 2025
1

Axios’ Sara Fischer in conversation with X’s Linda Yaccarino

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2

Axios’ Sara Fischer in conversation with Paris Hilton

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3

Axios’ Sara Fischer in conversation with Cloudflare’s Matthew Prince

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4

View From the Top conversation with Adelaide CEO Marc Guldimann

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5

Axios’ Sara Fischer with TIME’s Jessica Sibley, Vox Media’s Jim Bankoff and Adweek’s Will Lee

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6

View From the Top conversation with VuePlanner CEO John Cobb

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7

Axios’ Sara Fischer in conversation with Tubi CEO Anjali Sud

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8

View From the Top conversation with Criteo

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9

Axios’ Kerry Flynn in conversation with Summer Fridays’ Marianna Hewitt

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10

Axios’ Sara Fischer in conversation with Roku Media’s Charlie Collier

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11

Axios’ Sara Fischer in conversation with NBCUniversal’s Mark Marshall and NBC Sports’ Mike Tirico

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12

View From the Top conversation with Nielsen

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13

Axios’ Kerry Flynn in conversation with Business Insider’s Barbara Peng

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14

Axios’ Sara Fischer in conversation with Spotify’s Dustee Jenkins and podcaster Jake Shane

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15

Axios’ Sara Fischer in conversation with Dotdash Meredith’s Neil Vogel

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16

View From the Top conversation with Uber

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17

Axios’ Eleanor Hawkins in conversation with Gabrielle Union and Peter Micelli

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18

Axios’ Kerry Flynn in conversation with e.l.f. Beauty’s Laurie Lam

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19

Axios’ Kerry Flynn in conversation with The Cut’s Lindsay Peoples

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20

Axios’ Kerry Flynn in conversation with Nic Paul, Colin Rosenblum and Samir Chaudry

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21

Axios’ Sara Fischer in conversation with Pinterest’s Bill Ready

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22

Axios’ Eleanor Hawkins in conversation with M13’s Carter Reum

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23

View From the Top conversation with Fetch

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24

View From the Top conversation with Weber Shandwick

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25

Axios’ Eleanor Hawkins in conversation with Bravo’s Amanda Batula and Kyle Cooke

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26

Axios’ Kerry Flynn in conversation with Twitch’s Dan Clancy

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27

View From the Top conversation with Mastercard

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28

Axios’ Sara Fischer in conversation with TelevisaUnivision’s Daniel Alegre

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29

Axios’ Sara Fischer in conversation with The Wall Street Journal’s Emma Tucker

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30

View From the Top conversation with Mastercard

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31

Axios’ Sara Fischer in conversation with Candle Media’s Kevin Mayer

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32

View From the Top conversation with Teads

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33

Axios’ Kerry Flynn in conversation with Nextdoor’s Nirav Tolia

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34

Axios’ Sara Fischer in conversation with Yahoo’s Jim Lanzone

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35

Axios’ Sara Fischer in conversation with UTA’s David Kramer

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36

Axios’ Sara Fischer in conversation with United MileagePlus’ Richard Nunn

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▶

Axios’ Eleanor Hawkins talks with Matthew Hiltzik & Jeff Housenbold on media and strategy.

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38

Axios’ Sara Fischer in conversation with Reddit’s Steve Huffman

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39

Axios’ Kerry Flynn in conversation with Hilton’s Mark Weinstein

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40

Axios’ Kerry Flynn in conversation with MNTN’s Mark Douglas

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41

Axios’ Sara Fischer in conversation with Disney’s Rita Ferro and Olympian Ilona Maher

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42

Axios’ Eleanor Hawkins in conversation with GirlBossTown’s Robyn Delmonte

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43

Axios’ Eleanor Hawkins in conversation with Savage X Fenty’s Vanessa Wallace

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44

View From the Top conversation with IBM

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45

View From the Top conversation with TripAdvisor

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46

View From the Top conversation with WPP Media

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47

Axios’ Eleanor Hawkins in conversation with Duolingo’s Manu Orssaud

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48

View From the Top conversation with Burson

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