Fintech startup Sequence raises $7.5M to automate consumer and SMB finances
The Israeli company aims to automate and optimize finances across banks, loans, credit cards, and savings.
In a financial world defined by fragmentation, fintech startup Sequence wants to become the master switch. The company, founded just a year ago, has secured an additional $7.5 million in funding to expand its platform, a kind of autopilot cockpit for personal and small business finance. The round, led by Israeli firms Aleph and Emerge with support from ICON and investor Yasmin Lukatz, brings Sequence’s total funding to $14.5 million.
Sequence is the latest entrant in a growing field of financial orchestration tools. But its ambition is notably broad: unify every bank account, credit card, loan, savings account, investment platform, and fintech app into a single dashboard that doesn’t just show where your money is, but decides what to do with it, and when.
The platform lets users set up automated financial rules, triggering transfers on specific dates, at balance thresholds, or under custom conditions.
“The average American is already juggling 15 different accounts,” said co-founder and CEO Gilad Uziely. “For small-business owners, the puzzle is even more complex. They waste hours moving funds, lose money to interest, and leave cash sitting in low-yield channels.”
Founded in June 2023 by Uziely and brothers Tom and Oren Reuveni, who previously built another fintech startup together, the company already claims thousands of paying customers, a 600% increase in revenue in 2024, and over $500 million in assets managed through its system.
This new round was led primarily by Sequence’s existing backers at a “significantly higher valuation,” a rare sign of investor conviction in a volatile venture environment. The 20-person team, split between Israel and the U.S., plans to grow its development efforts with the fresh funds.
