Sales rep learning with the Siro AI app
Sales rep entering customer's door with AI coaching app
Ask Siro feature on the Siro appAI answers questions about how to improve sales reps
Rapport, customer needs, company story, price presentation, close

Unlock insights from every conversation.

Record and analyze in-person sales conversations to coach smarter, share winning strategies, and uncover hidden revenue.

Turn conversations into intelligence.

Sales conversations with reps and ownersSales conversations with reps and ownersSales conversations with reps and owners
Siro turns conversations into meaningful intelligence
Siro logo block
Well we could probably open up this wall here to create a better flow. Exactly. Yeah, I hear you, it’s not very open right now. We feel like we need more space on the main floor.
Well we could probably open up this wall here to create a better flow. Exactly. Yeah, I hear you, it’s not very open right now. We feel like we need more space on the main floor.
Siro gives your sales coaches actional insights

Learn from every conversation. Get more wins.

Visibility

Hear what your customers hear

Siro allows leaders to understand what’s really happening when team members are out representing your brand. No more guessing if a process is followed or why a sale was lost, our AI-enabled app captures and analyzes each customer conversation in real time. Reps don’t even need to take notes!
Timeline of sales conversation in the Siro app
Coaching

Clone your best reps

With visibility unlocked, coaching can happen at scale. Whether it’s top-down feedback or peer-to-peer advice, reps using Siro improve faster by learning what works in every situation. The result? Lower turnover, higher deal sizes, and a culture of continuous improvement where everybody wins.
Siro AI asking questions to improve sales reps
Intelligence

Unlock efficient growth

Siro’s platform surfaces hidden opportunities to grow faster. Our AI can stack rank cross-sell and rehash opportunities, even creating custom follow-up messaging. And with a digital record of customer conversations, you’ll get key insights like how customers heard about you.
Unlock sales growth
Visibility

Hear what your customers hear

Siro allows leaders to understand what’s really happening when team members are out representing your brand. No more guessing if a process is followed or why a sale was lost, our AI-enabled app captures and analyzes each customer conversation in real time. Reps don’t even need to take notes!
Gain visibility on sales reps
COACHING

Clone your best reps

With visibility unlocked, coaching can happen at scale. Whether it’s top-down feedback or peer-to-peer advice, reps using Siro improve faster by learning what works in every situation. The result? Lower turnover, higher deal sizes, and a culture of continuous improvement where everybody wins.
AI sales coaching
INTELLIGENCE

Unlock efficient growth

Siro’s platform surfaces hidden opportunities to grow faster. Our AI can stack rank cross-sell and rehash opportunities, even creating custom follow-up messaging. And with a digital record of customer conversations, you’ll get key insights like how customers heard about you.
Intelligence from AI sales app
10x
faster coaching
36%
improvement in close rates
30%
reduced rep turnover

Customers like Great Day win with Siro

Siro customer Great Day enjoying the AI sales app
Siro encouraged accountability. Reps started listening to each other’s sales calls more, recording their sessions, and following the process. As a result, their performance improved significantly. Many of our reps have seen life-changing results.”
Mike Schember, Senior Regional GM
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Your partners are our partners.

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Frequently Asked Questions

How does recording work?
Tap to start recording. Siro captures and transcribes calls, even from your pocket – no cell service needed.
How does Siro use AI?
AI doesn’t do all of the coaching for you (no one can replace your real life experience!), but it does make your team more efficient. Our AI reviews every conversation, pulling out key insights, rehash opportunities, listening minutes and more. And with Ask Siro you can quickly get answers to your questions – like what a rep did especially well – without having to review every minute of game tape.
What kind of results can I expect?
Having Siro is like having a gym membership. You get out of it what you put into it. While we can’t guarantee every team will have the same experience, on average, Siro customers see:
  • 20% revenue growth
  • 9% higher close rates
  • 8% larger ticket sizes
Is this even legal?
Siro is 100% legal. In 37 states and all of Canada, you’re under one-party consent laws, which means you actually do not have to inform the customer you're recording – though we still recommend that you do. For the 13 states that have two-party consent laws, you will need to inform the customer. We’ll train your team on the best approach to transparency. Data shows that less than 1% of customers reject a recording.
How will my team feel being recorded?
Siro is all about how you frame it to your team. It should not be presented as a micromanagement tool, but as a collaborative, collective knowledge-sharing tool that will help everyone improve together. And your management team has to follow through on that promise! The first month is critical. Our team will help you get started on the right foot with positive coaching.
How much time & effort does Siro take?
Every team is unique, but here are some general guidelines based on our most successful customers:
  • Managers should spend at least 2 hours listening in Siro per week and send 5 to 10 comments per week.
  • Sales reps should listen to at least 30 minutes of Siro recordings per week. We recommend they pick up one small thing each week they can apply in future appointments to help them close more deals.
What does onboarding look like?
Customers have access to the platform within hours of signing an agreement, and are typically fully onboarded within 2-3 weeks.

Onboarding includes multiple phases, including:
  • Leadership alignment
  • At least two rep onboarding sessions
  • At least two Manager onboarding sessions
  • Ongoing check-ins
Can I try Siro for free?
Due to the high level of customization and training required, we can’t offer free trials. In some situations we may be able to work with you on a pilot program. Give us a shout to chat more about this option.

Ready to grow faster with Siro? 

Our team is standing by to help.
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