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Dun & Bradstreet’s headquarters in Jacksonville, Florida, after the company relocated from New Jersey two years ago. The South Atlantic coastline is one of the fastest-growing regions in the US. 

Dun & Bradstreet’s headquarters in Jacksonville, Florida, after the company relocated from New Jersey two years ago. The South Atlantic coastline is one of the fastest-growing regions in the US. 

Photographer: Malcolm Jackson/Bloomberg
Economics

A $100 Billion Wealth Migration Tilts US Economy’s Center of Gravity South

Some 2.2 million people moved to the Southeast in just over two years. That’s roughly the population of Houston.

Drive along the 240-mile stretch of the Atlantic coast from Charleston, South Carolina, through the grassy marsh land of southern Georgia and down into northern Florida, and you’ll see one of the most profound economic shifts in the US today.

Welcome to the New New South.