Idiosyncratic media

Notes from the Traffic Apocalypse™

The return of brand marketing

Anonymous Brand Marketer is not packing their boxes

The demise of info arb

Requiem for an arb pioneer

Reinventing the Minnesota Star Tribune

A conversation with Steve Grove about leaving Big Tech and embracing local news

Hitting the red button

"Enough is enough"

Substack's conundrum

Are we sure this is a good business?

Notes on the rebundling

Plus: A conversation with Vox Media president of revenue and growth Ryan Pauley

AI optimism in the Riviera

How publishers can create leverage

The reinvention of Cosmo

Plus: confusion on the Croisette

Media is media

Blurring lines

Inside Time's AI playbook

Relying on partnerships

The messy end of the pageview economy

Shoes to drop, decisions to be made