Wilderness Trail Bourbon to Be Sold to Italy’s Campari at $600 Million Valuation

Davide Campari-Milano NV is buying a majority stake in US bourbon maker Wilderness Trail Distillery LLC, as the Italian aperitif specialist continues its strategy of diversifying and growing through acquisitions.

Campari will purchase an initial 70% of the Kentucky-based distiller for $420 million, according to a statement Monday. The company said it plans to acquire the remaining 30% by 2031. The deal price implies an enterprise value of $600 million.