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Beauty Giant Natura Weighs Aesop IPO After $12 Billion Stock Rout

  • Move is part of broader overhaul being orchestrated by new CEO
  • Company is also studying whether to spinoff the high-end brand

Source: Getty Images

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Brazilian cosmetics maker Natura &Co is assessing options to unlock value at its high-end brand Aesop as the company seeks to restore investor confidence following a 76% stock plunge over the past 15 months. The shares rebounded as much as 18% Tuesday.

The Sao Paulo-based company will start studies for a possible initial public offering of Aesop, or a spinoff that could be followed by a public offering, the company said in a filingBloomberg Terminal Monday. The announcement prompted JPMorgan Chase & Co. to upgrade Natura shares to overweight from neutral.