Global EV sales surged nearly 50% YoY in Q1, but the story is shifting from raw growth to strategic complexity. Rising tariffs, China’s accelerating dominance, post-COVID demand realignment, and ongoing geopolitical tensions — particularly the war in Ukraine — are reshaping global supply chains and pricing dynamics.
Still, in Europe, BEVs are expected to account for 16.8% of total light vehicle sales this year (compared to 14.1% in 2024), driven by policy pressure and localised battery production. At the same time, Chinese OEMs are expanding aggressively, forcing down prices and tightening margins across global markets.
Understand how macroeconomic forces are influencing EV adoption — and what it means for your strategy.
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