Esports

The May 15 edition of SBJ Gaming checks in on Out of the Park Baseball, Riot Games' latest esports sponsorship deal, Blast's first office in the United States and Winners Alliance making a 500-player deal with World Cricket Championship 3.

Blast is expanding its North American presence with its first-ever U.S. office in NYC. This joins offices in Copenhagen, London and Berlin for the for the nine-year-old gaming event organizer, with another outpost coming in Mumbai. The new office will serve as the HQ for Blast’s U.S. operations, wit...

Riot Games’ latest multiyear deal is with cryptocurrency exchange Coinbase, which will become a sponsor of League of Legends and Valorant events and the exclusive crypto exchange and official blockchain sponsor for the publisher’s competitive gaming business.

The Esports World Cup this summer in Saudi Arabia will bring a lineup of 25 tournaments in 24 games over eight weeks in July and August, with a total prize pool of over $70 million.

The March 20 edition of the SBJ Gaming newsletter features WTA No. 4-ranked player Jessica Pegula's activation with Call of Duty: Mobile, EA Sports boosting its NIL money for College Football 26 and the Knicks' Karl-Anthony Towns' snazzy Assassin's Creed: Shadows apparel.

Rocket League is a soccer-like video game for PCs and consoles where the players are vehicles rather than humans, developed and published by Psyonix, which Cary, N.C.-based Epic Games acquired in 2019.

I may be the only person thinking about this, but indulge me, please. With the A’s playing at the River Cats’ SutterHealth Park in West Sacramento for the next few years, and the Rays setting up shop at Steinbrenner Field (the Yankees’ spring training home) for 2025, I’m quite curious about how whic...

EA Sports FC 25 is the top sports and racing game by player engagement for 2024, per Newzoo’s Pulse, a market research monitor from SBJ’s sister company that charts play and streaming activity of games.

"We are in a really exciting moment in time where what everybody has known us for over the last many years, building arguably the best sports simulation video games on the planet, that is true, including our beloved Madden," said Hopelain, a 2024 SBJ Game Changer. "But we're really beginning to shif...

After more than a year of rumors, look for Nintendo to confirm that the Switch 2 not only exists but also announce a launch date (my money’s on the 2025 holiday season, but don’t be surprised if it doesn’t come out as late as March 2026). The big sports games from EA and 2K have struggled to find co...

In sports gaming, the biggest story of 2024 is EA Sports College Football 25. After sleeping away the past 11 years, it roared back and smashed every realistic expectation, becoming the best-selling sports game of all time. When it came out in July, it captured the attention of the wider sports medi...

NBC Sports is preparing its first live sports alt-cast, offering a Madden-themed viewing option on Peacock of the Chiefs-Texans Saturday matinee. The production is a joint effort from NBC, the NFL, EA Sports and Genius Sports, whose data and graphics will help annotate the action in the spirt of the...

“EA Sports College Football 25 was a highly anticipated title prior to launch, but just how big it would be was the question. Once initial sales rolled in, it was clear that it had a shot at becoming the No. 1 seller, then the question became when it would overtake,” said Circana Executive Director/...

Golden Tee has been around 35 years, and Incredible Technologies is looking for ways to expand not just the games it offers but also strike competitive gaming deals with companies such as Dave & Buster’s or Buffalo Wild Wings.

Boxing games haven’t garnered the attention of the broader audience for a long time, but Undisputed is turning heads. It’s performance on the best-sellers list in October certainly caught me off guard -- as it did with the chart’s curator, Circana Executive Director/Video Games Mat Piscatella.

TNT Sports will broadcast gamified alt-casts of next week’s 2024 Emirates NBA Cup knockout rounds in partnership with Genius Sports and NBA 2K.

Cognitive training company Rezzil released Premier League Player on Tuesday, the first officially-licensed virtual reality soccer game. Rezzil signed a four-year deal with England’s top soccer league back in March. Built using Second Spectrum’s next-generation mesh tracking system Dragon— which uses...

Fresh off a second straight League of Legends Worlds title, T1 Entertainment & Sports wants to raise $35 million in capital to expand its gaming cafe brand and other operations.

Whalen Rozelle, Riot Games’ SVP and COO/esports, is confident that his company’s recent reorganization will result in better multimedia efforts across the company’s verticals, because it’s essentially formalizing relationships under one group that have existed in the previous structure.

Playfly Sports’ esports division is working with one of its existing partners, the Extra Life charity, on a new EA Sports College Football 25 tournament in January, timed to take place alongside the CFP. JLab, a manufacturer of headphones and earbuds, is sponsoring the promotion.