Over 75 Pro Athletes Unite for Coronavirus Fundraiser

Over 75 Pro Athletes Come Together in 36 Hours for Coronavirus Fundraiser

Win donated memorabilia on Athletes for COVID-19 Relief

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As COVID-19 cases continue to rise in the U.S., businesses across the country are closing down to help enforce social distancing. In the sports world, virtually every competition has been put on hiatus, leaving athletes with a lot of time on their hands. The common question across athletes’ social media platforms is: “What can I do to help?”

In the NBA, players like Zion Williamson, Giannis Antetokounmpo and Blake Griffin all pledged to cover salaries for workers at their teams’ respective arenas. While those efforts grabbed headlines, athletes from around the sports world have donated to workers, community organizations and charities.

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