Premier Lacrosse League Adds Ticketmaster Name in Rights Deal
- Paul Rabil-led league to be called PLL Powered by Ticketmaster
- League scheduled to begin its second season May 29 in Boston
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The Premier Lacrosse League has signed a sponsorship deal with Ticketmaster that includes an uncommon wrinkle in pro team sports: The company’s name will become part of the league’s official title.
The league -- co-founded by Paul Rabil, perhaps the sport’s best-known player -- will be known as the PLL Powered by Ticketmaster as it embarks on its second season.