A Look at Bloomberg's New OTT Strategy With 'Bloomberg TV+'

Streaming & OTT

A Look at Bloomberg's New OTT Strategy With 'Bloomberg TV+'

How one publisher is navigating this crowded world

Bloomberg TV+
Bloomberg TV+ is the publisher's foray into OTT and connected TV.Bloomberg
Headshot of Sara Jerde
By Sara Jerde

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As more OTT devices come online, Bloomberg thinks it has a chance to stand out from the crowd. The publisher recently launched a new version of “Bloomberg TV+”—which makes programming available in HD and 4K to subscribers. Bloomberg intends to reach a broader audience in the coming months once it completes agreements with providers.

While other streaming services (like those that will soon be released from the likes of Disney and WarnerMedia), Bloomberg hopes its programming will stand out among viewers for its news and business-focused content.

Bloomberg.com launched a paywall last year, with a monthly subscription starting at $35 per month.

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Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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