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Why Tech Investors Love the SaaS Model

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Why Tech Investors Love the SaaS Business Model

Why Tech Investors Love the SaaS Business Model

Investors love businesses that have a reputation for minting cash.

And as far as tech companies go, the Software as a Service (SaaS) model is as good as it gets. It provides predictable, quantifiable, and fast-growing revenue for any company that can execute correctly – and everyone from venture capitalists (like Marc Andreessen) to asset managers (like Blackrock) love investing in companies with these traits.

Today’s infographic from TIMIA Capital explains why this is the case.

What is SaaS?

Unlike in years past when software was bought in a physical form at a store, much of today’s software runs right off the cloud.

This is made possible by ubiquitous broadband access and powerful computers – and SaaS allows users to consume software in a different way:

  • Customers connect to the software online
  • Customers are charged on an ongoing subscription basis for access
  • The latest version of the software is automatically provided to the user

SaaS has immeasurable benefits over traditional software distribution models.

  • It can be used everywhere, including on mobile
  • It has easy integration with plug-ins or add-ons
  • There is no overhead, packaging, or distribution costs
  • It limits piracy
  • It has a flexible and clear licensing model
  • Software is always up-to-date
  • User data can be collected and new features can be tested easily

While the benefits of SaaS to the end user are plenty, it has even more interesting properties as an investment.

SaaS Economics

Instead of relying on one-time transactions or upfront fees, SaaS is built around smaller, subscription-based transactions that recur each month or year.

Recurring revenue makes SaaS extremely predictable, measurable, and built to scale.

Unlike some other types of startups, measuring performance in SaaS is heavily focused on growing important metrics like LTV (lifetime value) or MRR (monthly recurring revenue), while minimizing CAC (customer acquisition costs) and churn (the rate at which customers stop buying the product).

As a result of the inherent attributes of the SaaS model, the industry has been exploding with growth. The BVP Cloud Index, which tracks 56 publicly traded cloud companies, is up 396% since 2011. That easily beats out benchmarks like the Nasdaq, S&P 500, and DJIA by triple digits.

Other Reasons to Love SaaS

Aside from performance, here are a few last reasons that elite investors love SaaS:

Costs go down: As SaaS businesses scale, the cost of servicing each customer goes down. In the long run, this helps lead to a growing, predictable cash flow.

Buyouts: It’s common for SaaS businesses to get gobbled up by the bigger fish in the pond, which often offers investors a premium on the current stock price.

Low Barriers: The SaaS model has erased barriers to entry for software, allowing new entrepreneurs to enter the fold in almost every niche possible. This creates a wide array of new opportunities for investors, as well.

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Mapped: Internet Download Speeds by Region

North America and East Asia have the speediest internet.

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Map illustrating median download speeds in each global region.

Mapped: Internet Download Speeds by Region

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In today’s fast-paced world, internet speed isn’t just a convenience—it’s the driving force behind how we work, play, and connect.

In this map, we illustrate median download speeds in each global region, based on data from the World Bank’s Digital Progress and Trends Report 2023.

North America and East Asia Have the Speediest Internet

According to the World Bank, download speeds in high-income countries increased significantly between 2019 and 2023, while speeds in lower-income countries stagnated.

As of 2022, North America and East Asia have the speediest internet.

RegionMedian mobile download speed (Mb/sec)Median fixed broadband download speed (Mb/sec)
East Asia & Pacific90171
Europe & Central Asia4485
Latin America & the Caribbean2674
Middle East & North Africa3636
North America83193
South Asia2743
Sub-Saharan Africa1615

This difference in broadband speeds can mainly be attributed to investment.

In 2020, nearly 90% of global telecommunication investment came from East Asia and the Pacific, Europe and Central Asia, and North America. These regions not only concentrate the highest-income population but also the top technology hubs.

Meanwhile, low- and middle-income regions such as Latin America and the Caribbean, South Asia, and Sub-Saharan Africa accounted for less than 10% of total investment.

Most of the investment is directed towards fiber optic and 5G mobile networks. According to the mobile industry association GSMA, mobile operators alone are projected to invest more than $600 billion between 2022 and 2025, with 85% of the total allocated for 5G.

In 2023, broadband speeds in high-income countries were 10x faster for fixed connections, and 5x faster for mobile connections compared to those in low-income countries.

Fixed broadband connections, which provide high-speed internet to residences or businesses, reached 38% of the population in high-income countries. In comparison, fixed broadband penetration was only 4% of the population in lower-middle-income countries and almost zero in low-income countries.

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