No Show
Twitter Is Shut Out of the Advertising Big Leagues
It can be a viable business if it lowers its expectations.
This article is for subscribers only.
I could show you a lot of troubling financials to illustrate how Twitter Inc. is stuck. Or I could boil it down to a sentence: Twitter is not Facebook or Google. And that's why Twitter can feel more than ever like a vital digital hangout, but Twitter as a business is in worse shape than ever.
Twitter in the third quarter continued its pattern of luring more people to drop by, and the company says those using Twitter are more likely to show up regularly. That helped encourage stock jockeys to send Twitter shares soaring in early trading Thursday, even as a company error cast doubts on the reliability of its reported user metrics.1509017283325